Experiential

We invited visitors to declare their financial dreams in our main activation space, then followed through on making these dreams actionable through one-on-one consultations, finance courses, and educational opportunities through the entire experience.

To showcase our audience, we turned visitor’s declarations into part of the activation space by featuring them in a mosaic within out looping video content. The mosaic grew as more visitors interacted with our space and our video content was updated in real time.

We created the original video content as well as decor through the space with custom photography and video, inviting several women to a shoot and asking them to share their financial aspirations.