Imagine If

Imagine a world where kids best qualities like creativity, kindness, and bravery are limitless. Jif believes if they feed kids potential, anything is possible. So together, with moms help, Jif is celebrating great kids across the country. Imagine If is the digital extension of Jif's campaign Where There's Jif, There's Love.

JIF_Illustration_FooyballWiz_Madden_1x1.gif
JIF_Illustration_MusicProdigy_Neil_1x1.gif

Social
We scoured the news daily to find everyday kids making a difference. Select kids were chosen and featured on Jif's social media outlets within 24 hours of originally discovering their story.

JIF_JarLabel_Ben_OnJar.png
JIF_Illustration_Bem_TheKindReader_1x1.gif
JIF_Illustration_Zoe_TheSuperStoryteller_1x1.gif
ZoeTheSuperStoryteller_Jar.png

Digital and Consumer Activation
Jif created a page on their website for parents to submit their children's deeds in recognition and celebration of amazing kids lives. When an individual is selected, the child is turned into an illustration featured on Jif's social page, and a custom jar is created and sent to the child as a surprise that continues to fuel their actions.