Band-Aid

 

Ever get an injury in an embarrassing way? Band-Aid is the perfect cover up, because small injuries are great opportunities for big stories.  
#stickstoyourstory.

(spec project)

:30 Broadcast

 

:06 OLV

 
 
 

Social

Unusual Band-Aid placements allow consumers to create unique background stories.

 
Instagrampost.png

Packaging

From the Stick To Your Story caption contest, Band-Aid will feature the best one liners on individual wrappers to provide users with sample stories, and encourage them to create their own.

Band-Aid Backs You Up - Texting Hotline

When you’re telling your story and you need a little back up, give us a text.